Profile :: The Honorable CONRADO A. LIMCAOCO
Director-General
Tel#: 63(2) 9204386
Fax#: 63(2) 9201224
Email: calop@pldtdsl.net or conradolimcaoco@yahoo.com
Website: http://www.pia.gov.ph

 

Proven leadership, communications, organization, and managerial skills. Known for meticulous planning and relentless execution. Experience in Government, Business & Civil Society with networks in all three settings. CEO & Manager. Consultant. Entrepreneur. Political campaign strategist and operator. Event organizer. Media practitioner. Communications specialist. Privileged to have directly served three Philippine Presidents: Corazon C. Aquino, Fidel V. Ramos, and Gloria Macapagal-Arroyo.

1993 to The Present

• Director-General of the Philippine Information Agency (PIA), appointed and a member of President Gloria Macapagal-Arroyo’s Cabinet March 1, 2006 to the present.
• Cabinet Officer for Presidential Engagements (COPE), appointed as COPE and a member of President Gloria Macapagal-Arroyo’s Cabinet March 4, 2005 to February 28, 2006.
• Cabinet Officer for Provincial Events (COPE), appointed as COPE and a member of President Gloria Macapagal-Arroyo’s Cabinet. July 30, 2004 to March 3, 2005.
• COPE is tasked with integrated planning, execution, and media handling of Presidential engagements outside the Palace.
• K4 Senatorial Campaign Director in 2004 Election (January to May 2004)
• Seven out of twelve K4 bets won.
• Presidential Assistant for Media and Religious Affairs with the rank of Cabinet Secretary and Member of the Cabinet of Philippine President Gloria Macapagal-Arroyo. 2002-2004
• Nominated by Her Excellency President Gloria Macapagal-Arroyo to the Board of Directors, United Coconut Planters Bank UCPB 2001
• Deputy Campaign Manager, Media Director and Spokesperson, People Power Coalition (PPC) for the May 14, 2001 Senatorial Elections
• An emotional and volatile campaign coming on the heels of People Power II. New ground in campaign media management was broken as innovative strategies and tactics were planned and executed in this first election after the lifting of the political ad ban. The PPC won 8 of 13 senatorial seats and the majority of congressional and local positions.
• Political Events Organizer and Civil Society Liaison for His Eminence Jaime Cardinal L. Sin, President Gloria Macapagal-Arroyo, and Fmr. President Corazon C. Aquino
• Among the many major political events organized: August 20, 1999 Makati Pro Democracy Rally, November 4, 2000 EDSA Shrine Rally, The December 7, 2000 Jericho March at Start of Senate ERAP Impeachment Hearings, and The inaugural of President Gloria Macapagal-Arroyo at the EDSA Shrine January 20, 2001.
• Consultant, KOMPIL II (Kongreso ng Mamamayang Pilipino)
• Helped conceptualize the re-organization of this alliance of civil society groups that played a significant role in People Power II.
• Speechwriter, Spokesperson, Adviser & Special Projects for Fmr. President Corazon C. Aquino
• Helped Organize and did the draft speeches for Fmr. President Cory Aquino’s three mammoth Luneta Rallies: ‘Miting de Avance’ (February 1986), ‘Tagumpay ng Bayan’ – A Call for Civil Disobedience (February 1986), and ‘Misa ng Pasasalamat’ (March 1986). Also helped with the Anti Charter Change Luneta Rally (September 20, 1997), and Rosary Pilgrimage in Churches in the run-up to People Power II (October-December 2000).
• Media Operations, Presidential Campaign of Corazon Aquino (February 1986)
• Media and Special Projects, Presidential Campaign of Alfredo Lim (1998)
• Chairman & CEO, Cardinal Water Corporation
• Seven water stores and a central production and warehouse facility in Metro Manila providing premium purified water to an A-list of private and public sector entities and private individuals. Among its clients are:
• Pilipinas Shell Petroleum Corp., Petron, Kodak Phils., Oracle Phils.
• Chairman & CEO, The Sierra Group of Companies
• Sierra Landnet, Inc. (Design, Construction, & Property Development)
• Site planning & land development including model units for a six hectare 280-unit subdivision on Kawit, Cavite (completed)
• Developed a four hectare 177-unit faculty housing subdivision for the Ateneo University in Marikina (work in progress)
• Developed a 6000 square meter 74-unit subdivision in San Mateo (completed)
• Developed a 5500 square meter 69-unit subdivision in Montalban (completed)
• Developing a 1.1 hectare 136-unit subdivision in Imus, Cavite for Maryville Cooperative of Pasay City (work in progress)
• Developing a 63-unit socialized housing project in Montalban for the urban poor community aided by the EDSA Shrine (work in progress)
• Design & Construction of many houses and buildings including a four storey medium rise building (MRB) for PHILLDRHA, a coalition of Philippine NGOs
• Director & Shareholder, Optimum Fun Corporation, Owners & Operators of Glico’s SM Megamall Amusement Center
• Consultant & Recent Past Chairman & CEO, Manila International Freight Forwarders, Inc. (MIFF) – HITACHI, a Hitachi Transport System Company
• Consultant, Synergy Technologies, Inc.
• Semiconductor trading worldwide
• Consultant, GSM Phones, Inc.
• Philippine distributor of Panasonic cellular phones
• Consultant, Luzon Development Bank (LDB), MarikinaValley Rural Bank, Rural Bank of San Mateo, Rural Bank of Montalban, Builders Bank of Marikina
• Consultant, Project Corporation, Linking Japanese venture capital & investments with Philippine opportunities
• Consultant, eStore, a pioneering on-line virtual shopping mall
• Coordinator, Special Ministers of Holy Communion, The EDSA Shrine 1998-2000
• Member, The Rector’s Council, The EDSA Shrine 1998-2000
• Consultant, Senatorial Campaign of Butch Abad, 1995
• Consultant, Senatorial Campaign of Alran Bengzon, 1995
• Faculty, AteneoUniversity, School of Government 2000
• Consultant, Media Affairs Office, The Archdiocese of Manila 2000
• Consultant, Radyo Veritas 846 am 2000
• Consultant, Radio Mindanao Network (RMN)
• Consultant, RJ Radio Network
• Consultant, Viva – Vintage Television, Broadcasters of the PBA 1998-2002

 

1986-1993

• Network general Manager & CEO, People’s Television Network, Inc. (PTV4)
• Got PTV 4 its congressional corporate charter and seed capitalization
• Won for PTV 4 the CMMA award for Best Station with Balanced Programming Three Years in a row
• Managed PTV 4 for seven years without government subsidy
• Negotiated a French government protocol giving PTV4 state of the art equipment from the ground up
• Built a new building and transmission tower for PTV 4
• Chairman of the Board & General Manager – CEO, LagunaLake Development Authority (LLDA)
• Decreased fish pens from over 30,000 hectares to less than 10,000 from 1986-1987 to give small fishermen more fishing areas and allow the lake to recover from the excessive strain on its resources and carrying capacity.
• Implemented environmental protection laws for the lake and its watershed. This resulted in first ever closure of a firm for violation of pollution laws in the Philippines, Rizal Cement in Binangonan. Many other violators were subsequently investigated and meted penalties from closure to severe fines.
• Chair, Management Committee & CEO, Philippine Broadcasting Service, The Bureau of Broadcasts. (Radyo ng Bayan & all government radio stations)
• Re-organized government radio making it more responsive and efficient.
• Consultant, Radio Television Malacañang (RTVM)
• Conceptualized and helped manage the weekly TV and radio program of Fmr. Presidnet Aquino originally titled Magtanong sa Pangulo
• Assisted in planning, advanced party work, and management of the pooled media coverage for foreign trips of Fmr. President Aquino to the ASEAN countries, the United States of America, and Europe.
• Consultant, Philippine Information Agency (PIA)
• Consultant to the Governor of Laguna province, the late Felicisino T. San Luis
• Assisted in planning provincial development agenda helping make Laguna one of the most prosperous provinces.
• Chairman & CEO, Shear Philippines, Inc (SPI), a medium-scale export oriented garments firms with about 1000 sewing machines.

 

Pre-1986

• President & CEO, ‘Between Stops’ fast food chain 1982-1986
• Vice-President & Marketing Group Head, The Pag-big Fund, The Home Development Mutual Fund HDMF 1980-1981
• Executive Director & COO, Compro Philippines Corporation, a pioneering training and management consulting company 1977-1980
• Pioneered in the use of training films and multi-media packages in management training
• Exposed Philippine managers to foreign managerial tools by bringing in their proponents, e.g. Mckonkey on MBO & Corporate Planning, Blake & Mouton on The Managerial Grid, Gellerman on Motivan, etc.
• Senior Partner, The Center for Organization Development & Orion Associates. Cutting-edge management systems and organization development (OD) consulting partnerships counting most of the top Philippine corporations and many government agencies as its clientele. Among our clients were:
• San Miguel Corporation, Ayala Corporation, Integrated Microelectronics Inc., Telefunken Semiconductors Phils., Smith, Kline & French, Bank of the Philippine Islands, UCPB, Central Bank, Pilipinas Bank, Nestle’ Phils., RFM Group, Resins, Inc., National Housing Authority, PNOC, National Steel Corporation 1977-1985
• Organization Development Consultant, DevelopmentAcademy of the Philippines (DAP), Career Foreign Service Development Program for the DFA 1977-1978
• Project Director, AteneoUniversity. Responsible for the start-up of University social concern units 1975-1977
• Faculty, AteneoUniversity, Loyola Heights, Quezon City 1975-1977
• General Manager, RAL Poultry & Piggery, a medium-scale livestock farm
• Social / Political activist, community and labor organizer, street parliamentarian, and member of many NGOs 1970-1986. An active participant in EDSA I.

 

Education

• A.B. Political Science & M.S. Social Industrial Psychology (cand.), Ateneo University
• Attended many advanced coursed on management, management by objectives and strategic planning, organization development, sales & marketing, customer service, human resource development, training for trainers and facilitators, team-building, systems analysis and design, project management

 

Personal Data

• Born 24 February 1952; Roman Catholic
• Married to Vivian Lanuza Manalastas, Two daughters: Valerie 23 & Veronica 13
• Contact Information:
• 18 Narra Street, Valle Verde 3, Pasig City 1600, Metro Manila, Philippines
• Residence Telephones (632) 635-0162 / 635-6239, Fax (632) 631-0365

• Email : calop@pldtdsl.net or conradolimcaoco@yahoo.com

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